A Landscaper recently mentioned to me that a prospective Customer asked him to look at his lawn. The Homeowner’s complaint was that the grass was not growing and that the bushes along his home were in really bad shape. When the Landscaper arrived, he asked how often the Homeowner watered his yard. The Homeowner’s response was: “I don’t like to water my lawn because using water is expensive.”
Have you heard about the guy who says he wants six-pack abs like he had in high school but he eats lots of potato chips, pizza, and soda and has not worked out in a decade? Or the woman who says she wants to lose weight but refuses to be active and give up desserts every day?
On the business front, Company Leaders claim they want to grow their business, but they also know they do not have a clue how to do that and do not want to be bothered with a Marketing and Sales Plan. Or, they do not want to do the work that it takes to stay in front of prospects and work their leads.
Why is that we do not do what we know we should do to solve a problem? As the adage goes, “you can lead the horse to water, but you can’t make them drink.”
A colleague of mine recently commented that 80% of folks are not willing to do the work that should be done to accomplish what they say they want. I hope you are in the 20%.
I regularly hear Company Leaders say they need help in a given area of expertise (Marketing, Sales, HR, Operations, etc.); yet, they do not take that first step to get the help they need. None of us can make someone else take that step. It is a choice. Just like the horse being led to the water; only the horse can take the final step to drink the water.
My COO Resources is designed to help Company Leaders identify the operational issues that are obstacles to overcome for further growth and sustainability. But it requires getting started and taking that first step.
Take that first step by registering for a FREE Simple Start Membership at www.mycooresources.com. If you need help, I can help. Contact me at CharleneA@mycooresources.com. Also, check out our blogs and previous newsletters and/or emails at http://www.mycooresources.com/?page_id=324
– Charlene Aldridge
CharleneA@mycooresources.com
