Archive for November 27, 2018

The Library

There was a little girl who loved to read; she would go each week to the library and browse the book shelves looking for books that interested her. She told her Mom that she was going to read every book in the children’s section of the library. However, that could never happen because new books were regularly being added to the shelves. No matter how hard she tried, the little girl would not be able to read them all.

Nowadays, it is even more overwhelming. There is a wealth of knowledge at our fingertips and we could never read and learn it all, no matter how many hours a day we focused on learning more.

This is why working with Experts is so significant. They bring knowledge and expertise to you and your organization that you do not have the time to learn. Through those Experts, you can expand your knowledge from them.

A Client once told us that one of the reasons they hire us (and other Consulting firms) is because Consulting firms have experience with a wide range of companies and industries. This allows the Client to gain from the Consultants’ other engagements, expertise, and knowledge.

My COO Resources and Aldridge, Kerr, & Associates, Inc. are Experts at process and building a strong operational foundation. We are not – and do not try to be – Experts at the wide variety of other needs a Client may have. We can provide knowledge and expertise that will broaden a Client’s ability to resolve those daily operational challenges that are causing frustration. Give us a try.

Do not hesitate to contact me at Additionally, check out our blogs and previous newsletters and/or emails at


Fall is such a great time of year….the cooler weather, the vibrant colors and the pumpkins. Lots of pumpkins!!

Pumpkins are very versatile. They can be:

  • Used to decorate your porch
  • Carved into a multitude of faces bringing smiles to young and old
  • Used to bake pies, breads, and cheesecake

However, with all their versatility, pumpkins are still just pumpkins. They are not broccoli, or apples, or any other type of produce. They are what they are, doing what they do very well.

This is the same with the products and/or services an organization provides. A common mistake an organization makes is that it tries to be all things; in doing so, it often fails at most of what it does.

It is imperative to have clarity as to what you do well. Allowing your organization to lose focus on what your organization does well is setting itself for disaster.

Enormously prosperous companies like Amazon, Apple, or Walmart maintain a laser-like focus on their core competencies. In fact, it could be argued that the reason they are hugely successful companies is because they focus on what they do well and they deliver based on that focus

Define your organization’s strengths and core competencies and deliver on those. Be a really versatile pumpkin!

Need help obtaining clarity on your strengths? Do not hesitate to contact me at Additionally, check out our blogs and previous newsletters and/or emails at